Candy crush saga, from the King.com giant, apparently makes an insane revenue of $633,000 per day! That’s about $230 million in revenue a year. With this, they have overcome the mighty Zynga in moneymaking. People buy lives, candies, time, boosters and open newer levels by paying the app.Nobody has time to wait for lives to replenish, friends to gift or boosters to be won.
So, what makes this app unique? There has always been matching candy games in the past. Why has this one become a huge success while the others just died out? The answer lies in the psychology Candy Crush has applied in its gaming. Firstly, it has made the initial levels easy so that users get a hang of the game. The levels get more and more difficult until one level in the middle is particularly difficult that your ego is hurt that you cannot get past it. In my case it was levels 500 and 563. (I finished all the levels and got fed up of waiting for more levels after 618 that I deleted it. No, I will download it again after they release more levels.) But most of the users find difficulty in getting across the 40th and 50th level initially. And the ego comes to play. Once they manage to get past it, -after severrrral tries-, they feel so accomplished that they get to the next level immediately. Greed has always been a part of human psychology that has bought people.
Next comes the simplicity of the app. Where would you find an app that apparently needs strategy to win but is simple as matching three candies? And each episode is unique and has a predominant character in the challenges each level in it poses. And a mascot takes you through the levels. The mascot is the story you solve through an episode. The colorful candies definitely keep kids engrossed.
Thirdly, your progress is never lost. You sign in from any device, the same level appears. There is no fear of losing all your data and starting again from level one. Most games reset levels once logged out. And it also saves your progress to Facebook so that you can play it on a PC or laptop as well. So, it has made itself available in any platform you use, any time.
And finally, the dreamworld levels with Odus. It makes you extra cautious while playing because Odus cannot fall. But that has also turned off many players since it is difficult to balance Odus all the time. But it was a novel way to break the monotony after some levels.
With almost 700 levels, it has been so successful (revenue wise and target audience wise) that they have brought out a ‘sequel’ to it – Candy Crush Soda Saga (much like a movie sequel I say!) which is in its beta phase right now. But I am sure it will start minting money once it too comes out to the market.