If you’re a player of Candy Crush, it probably won’t come as a surprise to find out that the game and others like it are at the top of the app market. A new study by Midia Research has shown that when it comes to the mobile app market, King is, well, king.
King, the company behind Candy Crush, Pet Rescue, and other games, and fellow game publisher Supercell are the leaders of the app market as a whole. Midia found that of the 700 top grossing apps on Apple’s App Store and Android’s Google Play, almost 85% were games. (This compares to just over 4% for social media apps!)
The reasons for the success of Candy Crush is chalked up to a few things. First, with so many players, they can afford more advertising. More advertising means even more new players, so more advertising, and so on. With many different games attracting players, King also benefits from advertising its own games within other games. Incentives, such as a full set of lives and lollipop hammers, can get players to download and get hooked on new games and with many tough and challenging levels such as level 86 its really no surprise!
Game apps are also considered one of the only types of app that has really figured out how to get the best from in-app purchases. While you might not be tempted to buy something from your social media app, that extra booster can be very tempting when you’re stuck on a particularly tricky level. These in-app purchases are a big part of the mobile app economy, and why Midia have said that the mobile app economy really is a gaming economy. With many opportunities to buy and a lot of temptation to buy, in-game purchases are a huge part of King’s success.
The third reason for the success of game apps is that they are getting updates. Unlike some of the more traditional video games, where you could complete the game and that was it, King and other game app publishers are constantly working to bring players new levels. By adding more and more levels to the game, players keep coming back. When Candy Crush started, it was only 100 levels. However, it now features 635 levels plus an extra 350 levels in the Dreamworld version of the game.
When it comes to the proof of King’s success, you only need to look at their profit reports. As part of their application to become a publicly traded company, they shared their financial report with the world. The Swedish company recently reported that they made $1.9 billion in 2013. That’s a whole lot of candy teeth!
With new games continuing to launch, new levels being added, and new platforms being used, it’s likely that this dominance will continue for some time. For those already playing these mobile games, it can be good news. Your favourite game will probably continue to be updated, and you’ll have even more friends to ask for help getting to the next level.
With so much success for game apps according to this new research, how does it compare to what you have on your mobile? Are you a game app aficionado yourself?